Who we are

The Style Merchants are led by Will Belford, a highly-experienced writer who has been working across a broad range of industries since 1988. With a strong foundation in technical writing, Will is a talented copywriter who is the voice behind many of the marketing documents published by Australia’s leading companies.

A team of experts

We have a team of superb writers on-hand with expertise in a range of areas including government, insurance, banking, IT and customer communications in general.

More than words

We also work closely with Peter Gifford of Universal Head, one of the best graphic designers in the business. Anything we write, Peter can make look 100% professional, because he’s that rare animal, a designer who actually reads the words and makes the design support the message. We’ve worked with Peter on more projects than we can count.